Redefining the brand standards for a global power house in the clinical trial sector.
We have worked with ICON
for ten years. Since our initial redevelopment of
the ICON brand in 2006, the company has changed and
grown considerably, successfully meeting key
milestones across important phases of the company
lifecycle. Their evolving strength and market
position has been bolstered through a number of
strategic aquisitions year on year that have
broadened the service portfolio and added scale to
In 2015 we were appointed to completely overhaul ICON’s visual identity and it’s full suite of marketing communications. We worked with David Green, ICON’s Global Marketing Director and his team to create a robust and highly detailed visual identity guidelines system. We wanted to ensure that ICON’s marketing communications would be consistent, yet fresh and creative through all marketing channels across the world. This would drive a new era for ICON of maximising brand awareness in the highly competitive and somewhat undifferentiated CRO marketplace.