In the beginning...
Jeremy Poots & Paul Martin formed Mammoth in 2001, just 3 weeks after ‘9/11’ and only 10 months after the Dot Com bubble had burst – not perhaps an ideal time to start a business. However, ten years later with a team of 15 staff in Belfast, major blue-chip clients on their books and another global recession ‘behind them’, they are well placed to move forward and further establish themselves amongst the top agencies in Ireland for the next ten years.
(Above image L-to-R : Co-founders & owners Jeremy Poots & Paul Martin)
After working for years in various prominent marketing agencies in Belfast, Paul & Jeremy decided that the time was right to offer Irish clients a creative, yet business-oriented alternative to the traditional approach of other Irish design or advertising agencies. Frustrated with the parochial approach to design & advertising in the design industry in many agencies in Ireland generally (ie “hello, would you like me to design your brochure..?”) they wanted to bring a better approach that focused on getting the brand and messages correct first before working out which medium to use afterwards.
And the acquisition of a large FTSE 100 client, Logica Plc, in their first year, to deliver all of their brand/design/digital/ & advertising work (travelling all around the world working with their regional marketing teams) gave Mammoth an excellent platform to grow from.
The complementary skill-sets of the partners - one the strategic thinker, the other the creative inspiration – have shaped the nature of the company to this day. And they still approach each project with the same enquiring eyes and ears that has helped them secure and retain many large and challenging private and public sector clients all over Ireland and beyond.
Paul has over twenty year’s gritty experience working at the heart of the marketing industry in Northern Ireland and beyond. Jeremy’s background before joining the marketing agency world was in aerospace project management where he learnt that deadlines are king and that even the smallest detail is important.
Some of our people
Katrina Dowling
Account Services Director
Katrina has been with Mammoth for over 6 years. As Account Services Director she has been involved in overseeing the more intensive and complicated projects within the studio and is particularly adept at understanding the complexities associated with repositioning a brand due to her ability to see through the complexity of a project and communicate it in simple and clear messages.
Orlaigh McIntyre
Media Planner
Apart from the founding partners, Orlaigh is Mammoth’s longest running member of staff and has worked on a diverse range of clients including ICON, Champion Sports, LogicaCMG, Enterprise Ireland and NUI Galway. She's a great organiser and just has that natural instinct to get things done for clients, no matter what it takes. On the advertising side, Orlaigh plans and buys media for clients across outdoor, press, TV, radio and online.
Emma Dunbar
Senior Account Manager - Digital
With a wealth of digital knowledge and experience, Emma is Mammoth’s digital senior account manager. Working closely with developers and designers she plans and manages all key digital projects that come in through the door. This involves everything from the management of large scale multimedias that she managed from ICON plc, animated shorts for Queen’s University and MobileAware, to the provision of content management system training for clients if required.
Gareth Hammond
Senior Account Manager
Gareth has worked in the design and communication industry for over 10 years, gaining a breadth of knowledge in design, print and advertising. He is the Senior Account Manager for Bank of Ireland, working across all of their collateral including corporate and shareholder literature and employee & consumer communications.
Mike Williams
Creative Director Digital
Having started his career as a graphic designer Mike understands the complete spectrum of the design process and has shown a particular flair for bridging the gap between the two disciplines ensuring we develop the best digital offering for our clients. He has led website, online advertising, social networking and multimedia projects for Bank of Ireland, Enterprise Ireland, 3fivetwo and ICON.