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More consultative, more strategic and more connected than any other recruitment agency.

Whilst Vanrath were in a solid position, they could see that their sector was changing and a shift towards a more candidate driven markletplace was underway. Growing inward investment meant there was a lot of big players chasing too few candidates and no one agency stood out from the pack to attract the best talent. Vanrath believed they were somewhat unique in their approach and experience. So, we set out to capture that and reposition the business in the marketplace with the strength, expertise and knowledge.

VanRath Logo

Our new identity is intentionally simple, confident and strong. We felt the Vanrath name carried a lot of equity and worked on the premise that the structure of the letters and a capital only word mark would complement our stratgic and consultative positioning for the company.

Vanrath pride themselves on the people they know and the knowledge they have built up over many years. For them its never been about putting bums on seats. They use a unique blend of industry knowledge and sector expertise - they understand their candidates strengths and personality and work in confidence at every level to transform their career prospects. ‘High Calibre. Highly Confidential’. describes this perfectly and sets Vanrath apart from competitors as an agency that consistently works to the highest of standards with indepth processes.

VanRath Tagline

Vanrath
Vanrath
VanRath
VanRath

The Vanrath launch campaign at George Best Belfast City Airport needed a concept that was as compelling as the brand vision - one that would set a strongly differentiated position for Vanrath and be highly visible to their core target audience. We used high end photographic imagery to symbolise intelligence, knowledge and agility - three of Vanrath’s brand attributes that would set them apart from competitors and engage a positive reaction from candidates and clients.

VanRath
VanRath
VanRath
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