As part of its plans to strengthen its position in the specialist health care recruitment sector, DOCS appointed Mammoth to build a new global brand. They had just acquired a similar US company and wanted all activity to fall operate under the one brand name. As part of this project it was also our job to develop a structure that would allow other possible acquisitions to join the DOCS Group.

Mammoth worked with the senior management team at DOCS to develop the new brand and devise a new marketing and advertising strategy to add strength to their already prominent position as a leader in their field. A new identity, marketing collateral and advertising campaign were developed that would enable the organisation to move in existing markets and enter the US market with great presence and strength.