In addition to traditional print media, we advised on taking an online marketing route to promote the ways in which Enterprise Ireland supports Irish businesses.

The Brighter online advertising campaign involved a series of Flash animated banners and MPU’s that ran across the Irish Times and Irish Independent websites. We built an accompanying click through microsite outlining the importance of Innovation, R&D and Competitiveness during the recession and means by which to get funding to do so. The key to this campaign was quantification. We were able to measure the effect of the placement of the ads, compare click throughs to impressions, and monitor people’s use of the microsite and tailor it accordingly.

http://www.enterprise-ireland.com/brighter