We worked centrally with the VP of Marketing on core brand and design strategy and secondly with each individual territory’s Sales and Marketing Manager to integrate concepts across each global division, each time tweaking to the individual market – we did this through messaging, imagery and customised multimedia presentations.

All of Logica’s marketing activity stemmed from largescale
global exhibitions, attended by up to a million people – so we had to have every piece of printed and digital work readily available to add strength to their presence. Targeted direct mail campaigns were created for global events, and to draw the crowds, we designed a customised two storey stand in Belfast,  which we commissioned a leading architect and  exhibition company to build in Singapore. It was transported all over the world to major telco events in Beijing, Tokyo, Hong Kong, Las Vegas and San Francisco.