Humanativ is a newly-launched joint venture between global animal nutrition company, Devenish, and Canadian company, Mara Renewables Corporation, aimed at boosting the intake of Omega-3 in the diet of the global population.
Our client Devenish asked us to create a go-to-market brand and positioning to educate our audience and drive demand, given that only 20% of the global population has a diet that is sufficient in Omega-3 DHA.
Humanativ seeks to increase that year on year with the aim of ensuring that Omega-3 DHA foods are a natural standard in the global food industry.
allows us to strategically drive a new global health agenda and own the conversation. By creating a strong positioning statement to deliver our brand objective – We Enhance and Advance Life – we shape desired behaviours and instil personality traits that exist and complement their core message.
became our strategy as well as that used to position the Humanativ brand. We needed a wholly unique name for this new company. From this notion of ‘Positive Human Advancement’ through an extensive process, we crafted HUMANATIV - a purpose driven name for a company that ‘advances and enhances human life.’ We then developed a highly dynamic ‘H’ identity made up of asymmetric dots, coupled with a smooth and simplistic font, and connected that to a highly flexible communications template for all public facing content.
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