ICON

Scaling the top CRO in the world

FROM HUMBLE BEGINNINGS

From a small team of 5 people in 1990, ICON now employs over 38,000 people across 150 locations in 47 countries. Since our initial redevelopment of the ICON brand in 2006, the company has experienced year-on-year organic growth, bolstered through a number of strategic acquisitions which have broadened, or added scale to, its service portfolio. The latest of these in February 2021, saw ICON acquire PRA Health Sciences Inc, thereby creating a world leader in Healthcare Intelligence and Clinical Research.

WE ARE ONE TEAM

A long-standing client, ICON views Mammoth as an extension of their team. We are fully integrated into its cloud-based marketing processes, to provide a unified solution to individual needs of the team and ensure every piece of marketing collateral is contributing to growing the business’s bottom line.

CONSISTENT, YET FRESH AND CREATIVE

In 2015 we were appointed to completely overhaul ICON’s visual identity and its full suite of marketing communications. We worked with David Green, ICON’s Global Marketing Director and his team to create a robust and highly detailed visual identity guidelines system.

We wanted to ensure that ICON’s marketing communications would be consistent, yet fresh, contemporary and creative through all marketing channels across global markets. This would drive a new era for ICON of maximising brand awareness in the highly competitive and somewhat undifferentiated CRO marketplace.

MAMMOTH HAVE BEEN INTEGRAL

... over the past fifteen years in steering ICON towards their vision. One that has been finally realized with the company now recognized as the world’s number one CRO, with a brand and voice to match. That differentiates and endures thanks to the power of a market-leading digital experience engineered to perfectly meet the needs of customers and prospects alike.

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