Mammoth has teamed up with the European Tour to promote the Dubai Duty Free Irish Open. The world-class golfing event, hosted by Paul McGinley at Lahinch Golf Club, promises to be a memorable week of golf, music, entertainment and a festival atmosphere in the lively town by Liscannor Bay.
Building on the success of Ballyliffin, we’ve tapped into the zeitgeist of experiences vs material things to attract huge crowds to ‘Experience More’ at Lahinch. The integrated strategy includes strategic placements across press, online, radio and outdoor supported by an owned, paid and earned social and content campaign.
There are lots of activations in the pipeline designed to create buzz and engagement for the best Dubai Duty Free Irish Open to date. Stay tuned on the Tournament social channels, Twitter, Facebook and Instagram.
Check out the first in series launched by Ryder Cup legend, Ian Poulter:
— Ian Poulter (@IanJamesPoulter) April 24, 2019
Paul McGinley has assembled a world-class field with Poulter, Fleetwood, Lowry, Westwood, Willett, Harrington, McDowell and defending champion Russell Knox confirmed to compete. Tickets for all four days are still available here.