Mammoth is a key corporate partner of the ‘Basketball Hall of Fame Belfast Classic Event’. We are the marketing and promotions agency and partner for the whole event – which was born out of an idea that sports foundation, Sport Changes Life, brought to life – as it aligned with the foundation’s basketball related roots and would become a showcase for the charity each December.
The event has quickly become a key sporting event in Ireland in front of an audience of 12,000 across 3 days. It is the first NCAA basketball tournament to be held in Europe with a total of 8 US College teams competing for the coveted title – with games aired back in America via CBS television coverage. And next year’s tournament is set to be bigger and better, with more teams already committed to attend.
Mammoth’s role is to establish the marketing and advertising for the event across digital, VOD, out of home and PR channels.