The ISPS Handa World Invitational, presented by Modest! Golf was officially announced by Dr Handa and Niall Horan at a global press conference held in London last month. Formerly known as the NI Open, the tournament has been one of Europe’s most innovative tournaments. Every year organisers push the boundaries to create a unique event which is now internationally recognised as a tournament of the highest order.
The first of its kind in Europe, the combined Men’s and Ladies’ professional golf tournament sees 165 Men and 135 Ladies compete over the same championship courses for equal prize funds.
With an expected crowd of over 50,000 likely to descend on Galgorm Castle and Massereene Golf Courses over the duration of the tournament and a potential TV viewership of 540 million, the excitement is already building for what is going to be an historic event.
Already confirmed for the event are 5-Time European Tour Winner Michael Hoey, LPGA Player Stephanie Meadow, recent Turkish Airlines Challenge Winner Connor Syme and Ladies European Tour player Leona Maguire, who’s making her first appearance on home soil as a professional.
We are delighted to be working with the team at Galgorm Golf Resort and Spa and Modest! Golf Management in helping promote and position this brand new tournament on the world stage.
The campaign runs across social media, paid digital, paid social, out of home and Video on Demand on the run up to the tournament in August.
Early bird tickets are available from here