3rd February 2019

Creating the number 1 online university brand

Queen’s University recently beat world renowned universities such as Cambridge and Melbourne University to win the World 100 Reputation Network Global Online University Brand.

We began working on the latest re-brand project with Queen’s University, Belfast back in 2016. One of the primary objectives was to transform their brand and marketing to reflect a more modern, forward thinking establishment. In addition to strengthening the brand output from both a visual and aesthetically pleasing point of view, the university’s online brand would be central to this re-positioning.

8 months after launching the new brand, Queen’s was awarded as the number 1 university online brand in the world by the World 100 Reputation Network – the only professional network for reputation managers in the world’s best universities, exploring reputation, communications, strategy, crisis, marketing and international partnerships. This accolade is testament to the ongoing work by the Queen’s marketing teams and the brand project undertaken by the full team here in Mammoth.

View our full case study on the Queen’s University re-brand.


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