Defining a brand and communication strategy to set a global platform for ambitious growth
Some foundations would be happy to be the major contributor to the building of a five star respite facility for children living with cancer, or a new centre for kids who have learning difficulties. But Rory McIlroy and his team at the Rory Foundation have their sights set on a bigger vision - how can they use the influence and status Rory has as a top three golfer in the world to do more - help more kids across more sectors of need in more countries across the world.
We identified the strategy to help the Rory foundation set a solid platform for the growth they are ambitious to achieve. We gave fresh input into the reason the foundation exists and what they stand for in the world. Working closely with foundation director, Barry Funston we aligned on a new brand mission for the Rory Foundation. The vision would be underpinned by values and a organisational structure that would enable them to work with children across the specific sectors they felt they could make the most difference in.