To ensure the success of the guitar when it hits the marketplace, We were asked to help build a unique brand and compelling brand story that would work in hand with Ed Sheeran’s own brand and also with Lowden Guitars existing brand.
For every aspiring guitarist who has dipped their toe in the water but wants to go further, for the classics, the pop, the jazz and rock. For every musician that needs an affordable, world class guitar they can write a song on at home or thrash the life out of at a gig. – Just like you…this guitar is ‘Born to play.’
We built a brand system to match our creativity, innovation and voice. Our system will enables us to develop a flexible and creative platform that gives us an ability to create powerful, exciting and engaging communications that can be different every time but always distinct to our brand.
String / Fret System